Lead funnel: How to build it, definition, and stages

Your lead magnet should target a specific stage of your overarching sales funnel. 👉 Even the best-designed page won’t convert if the offer isn’t aimed at the right audience. Instead of starting from scratch, you can pick a template that's close to what you want and then tweak it to fit your needs. For your lead magnet funnel, you’re going to need a landing page that catches the eye and keeps your audience engaged. 👉 When each element plays its role, your funnel feels seamless — guiding visitors from curiosity to commitment without friction. Which lead magnet types convert best—and how do I choose the right one?

How do I quickly define my target audience without overcomplicating it? What exactly is a lead generation funnel—and do I really need one? In this definitive guide, I’ll walk you through both the strategy behind a high-converting lead funnel and the step-by-step execution of building one with Thrive lead funnel Architect. The reality is that 96% of visitors aren’t ready to make a purchase the first time they land on your site.

• It guides individuals through specific steps, tailoring their journey to address their needs and preferences.
• Lead scoring assigns value to each contact based on their behavior, engagement, and fit—helping you prioritize those most likely to convert.
• However, to make it easier to follow up with your leads you’ll want to connect your landing page (specifically your lead capture form) to your email marketing platform.
• At this stage, the goal is to introduce the brand to a target audience and spark their interest in what the business offers.
• Having a well-researched list of ideal customers ensures the brand reaches the right potential customers during this stage.
• This stage requires precision, clear communication, and targeted offers to ensure success.

Each setting is different, but for a plugin like AIOSEO, all you need to do is toggle the “Show in Search Results” option. You will only need to do this once for the first opt-in form you set up. This is different for every email provider, but a quick Google search should help you out. This stops people from trying to by pass your opt-in form to access your content.

How to Build a Lead Generation Funnel

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The 5 Stages of a Lead Generation Funnel

Now you have all the pages you need in the funnel, time to set everything up. Create another page in WordPress, launch Thrive Architect, and select the “Thank You” page template from your landing page set of choice. For consistency, we recommend using page templates from the same set.

Used to auto-fill the website URL, if the user wants to post a comment again. Used to auto-fill the email, if the user wants to post a comment again. Used to auto-fill the username, if the user wants to post a comment again. Used to mark learned lessons from each course and to build the progress bar widget from the sidebar, if used. Stripe is a payment processing platform that enables businesses to accept online payments securely and efficiently.

Define Your Target Audience

An eye-catching opt-in form for your site visitors to submit their contact information. A social proof section to add testimonials from people who love your products and services. In the Landing Page Library, browse through our template sets and select the one you like most.

This cookie is used to store the consent settings based on the visitor's location. No coding, no hassle, just beautiful websites, enhanced conversions, and complete control over your online presence. Before you start building (or fixing) your funnel, here are quick, no-fluff answers to the questions I’m asked most. If you’re looking for a creative way to engage your audience and get a deeper look into their interests, you should consider using a quiz as a lead magnet.

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Set on your own domain by the Sign in with Google client library. It renders the Google sign-in button, or the One Tap prompt, so visitors can log in to your site with their Google account. The cf_use_ob cookie informs Cloudflare to fetch the requested resource from the Always Online cache on the designated port.